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Friend Group - Which Laundry Detergent Are You

WHICH DETERGENT ARE YOU BASED ON YOUR FRIEND GROUP?

 

The Organizer

The Organizer - Seventh Generation Liquid Laundry bottle with sneakers and microphone

The Organizer

You love routine and schedules, and your friends would probably call you Type A. You need a detergent that lets you customize things to your exact specifications. Our Liquid Laundry Detergent gives you that flexibility, and as an added bonus? It's EPA Safer Choice Certified, so you can make the safer choice for you and your family.

Liquid Laundry Detergent - Free & Clear

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The Trendsetter

The Trendsetter - Seventh Generation Easy Dose bottle with yoga mat and puppy dog

The Trendsetter

You're the first in the group chat with a cool new restaurant rec, hot celebrity gossip, or an "I can't believe that's thrifted!" outfit. You need a laundry detergent that turns a boring chore into an event. EasyDose™ Ultra Concentrated Laundry Detergent cleans 66 loads of laundry; in a 23.1 fl oz bottle, reducing plastic and water usage.

Our auto-dosing cap conveniently measures with just 1 squeeze. This ultra-concentrated detergent is also formulated with 0% artificial dyes or fragrances. Chic!

EasyDose™ Ultra Concentrated Laundry Detergent - Fresh Lavender

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The Straight Shooter

The Straight Shooter - Seventh Generation Laundry packs with dumbells and snorkel mask

The Straight Shooter

You get things done, plain and simple. So do our Laundry Detergent Packs! These convenient packs harness bio-enzyme and mineral power to effortlessly tackle stubborn odors and stains in all water temperatures. No fuss, no mess—just like you.

Power+™ Laundry Detergent Packs - Clean Scent

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