May 7, 2020

Our Best Diaper Yet for Your Future Change Maker

Baby in a Diaper

We know now more than ever, it’s hard for parents to focus on the future when they’re working so hard to keep their families healthy and happy today. We get it, but we also know kids grow up fast, and at Seventh Generation, we remain committed to the belief that all the babies born today, tomorrow and seven generations from now deserve to live on a healthy, equitable planet so they can dream big.


Even with the unprecedented challenges in our world right now, we know today’s children will be the leaders of tomorrow. Before we know it, they’ll be the future planet lovers, peace advocates, humanitarians, ocean stewards, and change makers of tomorrow. Giving them a clean start makes it easy to feel hopeful for the future they’ll inherit—and the world they’ll grow up in.


Meet our NEW Seventh Generation diapers: The adorable new “futures” prints on our Sensitive Protection diapers reflect the big dreams all babies deserve. There’s a different print for each of our diaper sizes, each one imagining the amazing futures today’s children will grow up to enjoy.


Here’s what makes this our best diaper yet:

  • Made Free and Clear for your future change maker. 0% lotions, fragrances, and chlorine bleaching. Just 100% love as part of our belief in a seventh generation to come.
  • 12-hour leakage protection for your future planet lover with our new acquisition layer that absorbs in seconds and lets your baby play longer between changes.
  • FreshAIRTM Breathable Layer that works to prevent leaks and release humidity, helping keep your baby dry and comfortable as they dream big.
  • The absorbent core in our diapers is not bleached or processed with chemicals containing chlorine, which helps prevent harmful toxins from entering our waterways.
  • Made using only FSC® Certified, sustainably harvested plant-based pulp, which helps nurture our planet’s forests—and your baby’s future.


In addition, as part of our ongoing commitment to sourcing sustainable ingredients, Seventh Generation diapers are now the first and only diapers to be USDA Certified Biobased, with 30% biobased ingredients!


We set out to create a diaper you and your future change maker will love, and at a time when so much feels uncertain, we hope you’ll agree that it feels good to keep an eye on tomorrow and the ways we can come together now to create a healthy future for this generation—and seven generations to come.