One More Way to Keep Your Kids Safe
Natural Cleaning Products Provide a Healthier Environment
Burlington, VT - Parents do a lot of things for the sake of their children – from sitting through soccer games in the freezing rain to making sure they eat a healthy, balanced diet to providing a safe, clean place to live. Unfortunately, many of the cleaning products commonly found on grocery store shelves and in your home are not as safe as you might think.
Take a minute to inventory the cleaning products you currently use. How many times do words like “danger,” “warning,” and “caution” appear on the labels? Cleaning products are exempt from the full ingredient disclosure on product labels as required for food and personal care products and enter the marketplace with little or no testing for potential health risks.
But compelling evidence links the chemicals in household products to a whole range of conditions, including cancer, asthma, allergies, multiple chemical sensitivity syndrome, hormonal disruption, and reproductive and developmental disorders. For example, many all-purpose cleaners, window cleaners, spray cleaners, and scouring powders contain butyl cellosolve, a liver and kidney neurotoxin. And check for naphthalene -- a kidney toxin, cataract trigger, and carcinogen -- in your toilet cleaners, carpet cleaners, and deodorizers.
Children are especially susceptible to the harmful effects of the chemicals found in our homes. Their higher metabolism and greater appetites for everything from food to air mean that they experience greater pound-for-pound exposures to the toxins of everyday life than adults. And their smaller size and still-developing body systems mean they’re disproportionately affected by those hazards they encounter. That makes protecting children from household chemical hazards among a parent’s most urgent tasks.
“Parents and all those concerned with the welfare of children need to be aware of the preventable health and development problems caused by exposure to toxic substances in homes, schools and communities and empowered to take action to protect children against these toxic threats,” says Christopher Gavigan, executive director of the Children’s Health Environmental Coalition, a national non-profit organization dedicated to educating the public about environmental toxins that affect children’s health. As consumers become more aware of the risks posed by common household cleaning products, they are demanding more environmentally friendly products, and even making their own non-toxic cleaning supplies.
A great place to start finding out more about natural cleaning products is the book “Naturally Clean,” written by Jeffrey Hollender, president of Seventh Generation, the Vermont-based company that has been a leader in environmentally friendly household products for 18 years. Royalties from the sale of the book benefit the Children’s Health Environmental Coalition in their efforts to educate parents about environmental toxins that can affect children’s health through their Blue Butterfly campaign.
The campaign is getting help from celebrities, including actress Laura Dern. “As a mother, and as an individual wanting a safer and cleaner environment to raise my children in, it was an easy choice for me to get involved with the Blue Butterfly Campaign,” she says. “'Naturally Clean' is an important step on the path to a healthier future for all our children.”
In addition to explaining the dangers of traditional cleaners and showing how the chemicals found in your home contribute to health problems, the book contains a room-by-room guide on tips for a healthier kitchen; keeping bedrooms safe; controlling mold, mildew, and soap scum in the bathroom; and special precautions for cleaning children’s rooms.
You’ll also find Seventh Generation’s pick of the healthiest and safest options drawn from a special analysis of over 300 natural and traditional cleaners, as well as recipes for making your own non-toxic household cleaners. “Many people are happily rediscovering the art and science of do-it-yourself cleaning products and creating much healthier homes in the process,” says Hollender. “An almost endless variety of safe homemade substitutes for toxic chemical cleaning formulas of all kinds can be easily prepared from just a handful of common natural materials like pure vegetable soaps, grease-cutting vinegars, baking soda and citrus oils.
Get your copy of Naturally Clean: The Seventh Generation Guide to Safe & Healthy, Non-toxic Cleaning and take control of your home environment today. Your kids will thank you. For more information on the CHEC and the Blue Butterfly Campaign, visit www.BlueButterfly.org.
A Dozen Ways to Keep Kids Safer and Healthier
Jeffrey Hollender, author of “Naturally Clean” and president of Seventh Generation, offers these 12 tips to get toxins out of your home.
1. Use natural-formula cleaners made from biodegradable vegetable surfactants, non-toxic minerals, and other natural-based materials.
2. Use only natural cosmetic and personal care products and avoid synthetic scents and perfumes. When you hug your kids, make sure all they pick up is affection.
3. Ban all aerosol spray products from your home, including deodorants, hair sprays, and even air fresheners. These typically contain toxic volatile organic compounds, which remain suspended as microscopic droplets in your home’s air for hours and even days.
4. Use only safe and natural arts and crafts supplies. Avoid products that give off fumes like many permanent ink markers, rubber cement, glues, paints, etc.
5. Don’t use chemical flea and tick preparations for pets – kids who hug and play with pets will be exposed to anything they’ve been treated with. Ban all pesticides from your home.
6. Use untreated bedding. Permanent press and other treated sheets contain formaldehyde that’s emitted and inhaled while kids sleep.
7. Soft flexible plastic and vinyl products often contain toxic chemicals called phthalates. Before buying a soft plastic item, especially a toy, verify that the product is phthalate-free.
ABOUT SEVENTH GENERATION
For 20 years, the closely held Burlington, VT company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the country’s first self-declared “socially responsible” companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered “traditional.” Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain -- from suppliers and partners to shareholders, customers and its own staff. The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations.
With a growth rate averaging 24 percent a year, Seventh Generation is committed to becoming the world’s most trusted brand of authentic, safe, and environmentally responsible products for a healthy home. Seventh Generation markets and distributes through natural food stores, supermarkets, on-line stores like Amazon.com and mail-order catalogs in the United States and Canada. For more information and to find store locations, visit www.seventhgeneration.com.
