The Word of the Lorax Seems Perfectly Clear -- And Now Once Again It's One We'll All Hear | Seventh Generation
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The Word of the Lorax Seems Perfectly Clear -- And Now Once Again It's One We'll All Hear

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Author: the Inkslinger

Who was the Lorax and what did he say?
Too many people can't tell you today
His is a message that's largely forgotten
And that's a fact that's largely rotten
So we're bringing him back for a happy reprise
And once more letting him speak for the trees

For reasons that will be clear in a moment, we've been talking a lot about The Lorax lately, and a good number of people have told us they've never heard his story. That's not surprising -- the classic environmental kids book by the great Dr. Seuss is, after all, over 40 years old. But its message is still fresh, still perfect, and needed more than ever.

All of which is why we've decided to help introduce the Lorax and his message of environmental truth and ecological hope to a whole new generation of kids and parents, too. You may have already seen his bushy orange image adorning our stuff, and there's a lot more on the way, all marking the Lorax's debut on the silver screen.

Yes, The Lorax is soon to be a movie, and the few of us who have seen it say it's a marvel. There are Swomee Swans and Brown Bar-ba-loots in Bar-ba-loo suits. And, of course, Truffula Trees with Truffula Fruits. Until, that is, they're all chopped down by greed to make lots of Thneeds, which actually no one at all really needs.

And then Lorax leaves his final message. A single word: "UNLESS." Which we come to understand means "UNLESS someone like you cares a whole awful lot, nothing is going to get better. It's not." We didn't write those words, and we don't use them, but they give a timeless voice to the thought at the very heart of our mission and the idea that lives inside everything we do. That one person can make a difference. That person is me and that person is you. And that if we both do a little we can all do a lot. We don't have to live with the world that we've got. We can save the Truffula Trees and a whole lot more. It is, don't forget, what we get out of bed for.

That's a powerful message whose time has come. It reminds us why we all do what we do, and speaks so simply yet so eloquently to our shared cause that we feel compelled to shout it to the world. So we're partnering with Universal Studios to spread the legacy of The Lorax as far and wide as we can.

Celebrating The Lorax is a way to inject some much-needed joy into what is often a less than happy conversation. It's time to have a little fun with this thing called environmentalism, and that's something that's perhaps overdue.

So we'll be rolling out more than products with a little Dr. Seuss lightening up their labels. We'll be hosting Lorax screenings with discussions and family story hours. There'll be special Lorax scrapbooks and contests to green-up your town and take trips to see trees. And we'll be taking our new 4X laundry detergent nationwide, which comes (wait 'til you see it!) in a fully recyclable bottle made from (seriously) recycled cardboard and newspapers to save energy, resources, and the planet they come from.

Best of all, inspired by the tale of The Lorax, we're launching a new partnership to help protect some of the most threatened tropical rainforests on the planet, and the orangutan (which actually looks a bit like the Lorax) which calls these forests its home.

All that aside, we think the new movie offers a real chance to get people to live like the Lorax. People we might not otherwise reach or otherwise teach. People who don't know how simple it can be and why it's so important to do. That's what matters to us, and what's important will be measured by the number of people who hear the message of The Lorax and take it to heart. We hope that number is huge. Because if it is, the world's Truffula Trees might just wave in the breeze forever.

The movie Dr. Seuss' The Lorax © 2012 Universal Studios. Based on The Lorax book and characters ™ & © 1971 Dr. Seuss Enterprises, L.P.  All Rights Reserved.

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