Why We Speak for the Trees | Seventh Generation
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Why We Speak for the Trees

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Author: Chris Miller

At Seventh Generation, providing consumers with better paper products has been a core part of our business for almost 25 years. This commitment comes from a deeply held belief that precious, old-growth forests should never be cut down and turned into products we use to blow our noses or wipe spills off our kitchen counters. It's why we were one of the first companies to sell a complete line of paper products made from 100% recycled paper.

The Lorax, a classic Dr. Seuss story about the tragedy of wasted natural resources, was a formative tale for many of us at Seventh Generation. As Dr. Seuss taught us, it's not Thneeds, but trees, that everyone needs. Today, as forests around the world shrink under the demand for their resources, we believe that "speaking for the trees" is crucial to their survival.

Which is why we are excited about working with a new set of partners to conserve old growth tropical rainforests in Indonesia and Malaysia. These forests are home to Sumatran tigers and orangutans that are being pushed to the brink of extinction by palm oil plantation expansion.

Seventh Generation is joining forces with the Philadelphia Zoo and the Sumatran Orangutan Conservation Programme to help conserve and protect this shrinking habitat for the Orangutan.

Why this project, you ask?

We strive to formulate our products from plants, not petroleum, and palm oil is what allows us to create natural, non-toxic formulas that perform well. Seventh Generation is the first company in the industry to purchase sustainable palm kernel oil production credits to cover our company's use across our entire cleaning product portfolio.  However, palm oil production is driving deforestation in Malaysian and Indonesian rainforests, and our purchase of those credits is an interim measure while we work diligently to achieve a sustainable sourcing goal.

Our work with the Philadelphia Zoo and the Sumatran Orangutan Conservation Programme is yet another way we can participate in the conservation of this shrinking habitat.

Aside from the folks at Seventh Generation, and, of course, The Lorax, if there were any creature who should speak for trees, it would be the orangutan, a species on the brink of extinction whose very name means "person of the forest." 

Stay tuned for more on our partnership, and on how can you can get involved, and remember the words of the Once-ler who said, "Unless someone like you cares a whole awful lot, nothing's going to get better. It's not".
 

photo: Itshears

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leighannr picture
leighannr
03/23/12
One frustration I have with 7th Generation's newsletter is that many of the articles give you inspiration without a solid call to action. This article is a perfect example: it would be fantastic (and super easy for the author!) to have a call to action link at the end of article to actually do something about this issue. I know it says to "stay tuned" about how we can get involved, but there are many of us that are super busy, care about these issues and would love to quickly add a signature to a petition to act in the moment.