An Unwavering Commitment to the Greater Good | Seventh Generation
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An Unwavering Commitment to the Greater Good

Author: Seventh Generation

You may have recently read that we are harming animals and we want you to know that nothing could be further from the truth. For more than 25 years, Seventh Generation has been committed to animal rights and we’ve been working to build a future free of animal cruelty.

In that time, we’ve pioneered a new generation of consumer products made from non-toxic materials without conducting a single animal test. Indeed, our bedrock belief that animal testing has no place in a civilized world has earned our products Leaping Bunny cruelty-free certification and the admiration of all who care about animals.

Learn more about TSCA reform here



ASE picture
A statement declaring you want to support scientific studies of toxic chemicals, but are 100% against any animal testing would end the controversy.
GIS Chimp picture
GIS Chimp
As some other commenters have noted, why not just come out and openly support language in the proposed legislation that eliminates animal testing in favor of better alternatives? PCRM, Peta, and other groups are bringing the ethics of your organization into question yet you do not openly answer their criticism; why not? I can tell you this - until I am sure that you are not in any way supporting language that will continue or even increase animal testing, my business will go to your competitors - even if I have to pay more. Please, bring this discussion into the light.
Adelina picture
Along with previous commentators, I'd like your company to confirm that your company will not engage in animals testing on any of your products. I purchase your products frequently, and currently they are the only products in my household that I'd use, and I'd like to be able to know that the products that I use are not tested on animals. I appreciate this post, but it is still a little vague whether or not your company will engage in animals testing. Thank you.
Fran T picture
Fran T
Thank you for not testing on animals and for your work at the federal level to promote strong control of toxic chemicals that poison people, animals, and the environment.
Angela Helwig picture
Angela Helwig
"Greater Good" is not meant to be a loop hole. If your concern is genuinely the protection of "all species" from toxic chemicals, then work to eliminate the chemicals, not prove/disprove their toxicity by agreeing that others should torture innocents and needlessly take their lives. Shame on you. Consider my money to be going elsewhere, indefinitely. I may only be one consumer, but my post will spread the word yet again, as it did to get the news to me; soon 'one' will become 'hundreds' and then perhaps 'thousands'. So sorry to learn you are not the company I thought that you were.
Emily picture
All I read above is that you support animal testing as long as it doesn't happen over and over again. Science has proved that animal tests do not help show us anything they just torture animals. This is completely disappointing and I will be taking my money to other companies who *never* under *any* circumstances support the ALWAYS unnecessary torture of living, breathing animals who do not deserve to die any less than children do. Animal lives are not worth less than human lives and their are not ours to experiment on, this post shows this company believes that which is completely disappointing. I will be urging my local vegan mart to be pulling these products. What a shame, not for me, because there are many other vegan options, but for you as a company.
Brian33 picture
This is very vague and sounds like "we oppose animal testing, but only after ever other human and environmental concern is satisfied." That doesn't cut it. If you want compassionate consumers' business you need put animals on equal footing with all other concerns. That means end all animal testing now, especially for silly products like laundry detergent and soaps. You aren't seeking a cure for cancer, and even then....
Craig Addie picture
Craig Addie
Please do not support legislation that will lead to more animal tests. I will not purchase any more of your products until you support TSCA reform language that requires the use of nonanimal test methods.
animals picture
I can not bekieve thia. I can't support seventh generation anymore. PCRM knows you guys are not telling the truth. I will buy method instead.
Dana123 picture
What a load of crap. I will never your junk again. PCRM and PETA tell the truth and you are money hungrey liars. We are not stupid.
Betty Conway picture
Betty Conway
PETA has stated that you are supporting animal testing. Your own statements says "Seventh Generation does not support UNECESSARY,repeated, or senseless testing of toxic chemicals on animals". So the way this reads if you think its "necessary" you will test on animals??? How about NO TESTING ON ANIMALS? If your product causes me a rash, so what? No big deal. Until PETA indicates you are back to true Leaping Bunny standards my family will NOT buy your product at Whole Foods....sorry, but some things have to be STOPPED!
Dara Golden picture
Dara Golden
This is a quote lifted directly from the 7th gen blog:"..... Seventh Generation does not support unnecessary, repeated or senseless testing of toxic chemicals on animals,..." Note the careful language. It says it does not support, and I quote(caps are mine) 'UNNECESSARY, REPEATED OR SENSLESS TESTING". It does NOT say " 7th generation does not support animal testing." Clever use of words. One can then draw the logical conclusion that 7th Generation therefore, according to its own words, has no problem with necessary, new or sensible testing of toxic chemicals on animals. I rest my case.
AlexGazelle picture
Here is more information on what exactly Seventh Generation is supporting and how Seventh Generation says that it doesn’t support animal testing—and that it is a “cruelty-free” company and Leaping Bunny certified. That’s great! But you already knew that it doesn’t test its own products on animals. In contrast to its statement against animal testing, Seventh Generation’s lobbying activities, if successful, will lead to a huge increase in animal testing.
AlexG. picture
As a former customer, I was hoping this post would do more to clarify your stance on chemical reform. Unfortunately, this is a vague, PR-polished disappointment that does not address the core issue. It seems you are not able to explain why you refused to sign on to the Physicians Committee's letter in support of prioritizing alternatives to animal testing. You say you are aligned with their mission but that is nothing more than an attempt to bandage up your blemished image. This statement clearly explains how Seventh Generation is, in fact, advocating for policies that would result in millions more animal deaths in chemical testing: It's not too late to sign on to their letter and repair your relationship with those who care about animal welfare. I hope you will do so. Until then, I will not be purchasing your products.