Introducing NEW Seventh Generation Concentrates | Seventh Generation
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Introducing NEW Seventh Generation Concentrates

Author: Seventh Generation

You asked, we responded! Introducing Seventh Generation Concentrates, now part of Target's Made to Matter collection of brands that make things better for you, your family and the place we all call home.

Each new 3 oz. bottle holds a concentrated dose of plant-based cleaning power. Activate it by pouring the contents into a 32 oz. spray bottle and adding ordinary tap water. Concentrated refill bottles are easy to carry home and easy to store even when space is tight, and they use 86% less plastic than our conventional 32 oz. spray bottle.

The new Concentrates crew includes:

  • All Purpose Cleaner. Everyone's favorite go-to cleaner is a natural for a cutting grease, grime and dirt everywhere in your home.
  • Tub & Tile Cleaner. Made with plant-derived cleaning agents, this formula helps you keep bathroom surfaces shining and soap-scum free.
  • Glass & Surface Cleaner. Gives you sparkling, streak-free results without all the harsh fumes.

Why are concentrates such a good choice?

They can help you reduce your carbon footprint, save money and care for the environment while giving you the same effective product as their full-size versions. 

Seventh Generation Concentrates are manufactured with less water, less paper, ink and less plastic, so less ends up in landfills. And since you use your own spray bottle which you fill again and again, you cut back even more on plastic waste. Thanks to their small size, we can ship more Concentrates to our distributors at once, saving fuel in the process. Less fuel being used means fewer emissions in the atmosphere and less greenhouse gas being produced. And if you purchase Concentrates in quantity, it means fewer trips to the store - a savings for you and the environment!

We're thrilled that Target has chosen to include Seventh Generation Concentrates as an exclusive in its Made to Matter Collection. It's just one more way they're able to offer products designed to be better for everyone and available to anyone.


Cheryl  picture
Like your surface/glass cleaner product. Bought the 32oz spray and a bottle of the concentrated refill...problem the 32 oz spray bottle now used/empty apparently not refillable? ? Can't open it to refill... Please explain. Thanks
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Markus picture
This is a topic that's close to my heart... Thank you! Where are your contact details though?
Bustergordon picture
I just bought one of these to refill my tub and tile cleaner bottle...only to discover that your tub and tile cleaner bottle is not refillable! You can't remove the spray nozzle to refill it. Seems like a total waste. Now I have to go buy another spray bottle.
Jane  picture
I am a natural housecleaner and LOVE that the seventh generation glass and surface cleaner is now in a concentrate form. I use this product exclusively for all of my homes. Will also now buy the other concentrate products as well. Thank you.
Lorraine Curtis picture
Lorraine Curtis
I love the lavender dishwashing,laundry detergent and softener. I have been buyng ahead with the coupons at target. I must have 6 for dishes and 2 for laundry. I will look for the new concentrates. I also use a bit of the dishwashing liquid for my fruits and veggies and rinse well. Lorraine
Darcy Robb picture
Darcy Robb
Will these be available in Canadian Target stories as well?