Introducing the Natural Side of Beauty Care | Seventh Generation
Skip to Content
  • Pin It

Introducing the Natural Side of Beauty Care

Author: Seventh Generation

Creating a line of natural beauty care products seemed, well, like the most natural thing in the world for us. After all, Seventh Generation has spent nearly 25 years developing products that help protect your health and the health of the planet.


We are delighted to introduce the first line of its kind to receive USDA Biobased Certification -- and the only one you'll ever need to keep your skin at its most naturally beautiful. Rich with botanicals and essentials oils, and free of parabens, pthalates, gluten and synthetic fragrances our new formulas cleanse, moisturize and nourish with everything your skin needs – and nothing it doesn't.


  • Moisturizing Body Lotion in Lavender or Chamomile for sensitive skin glides on and absorbs quickly to help you recapture the pure, naturally soft feeling you love.
  • Nourishing Body Wash in Lavender, Peppermint, Mandarin or Chamomile for sensitive skin rinses clean to leave your skin feeling wonderfully refreshed. 
  • 100% Plant-Based Bar Soaps in Lavender, Peppermint, Mandarin or Chamomile for sensitive skin produce a rich, creamy lather that gently cleanses your skin.
  • Cleansing Facial Cloths in Lavender or Mandarin gently remove dirt, oil, and even eye-makeup to leave delicate facial skin feeling nurtured and healthy.
  • Purifying Hand Wash in Lavender or Mandarin foams into a rich lather that cleans gently and leaves hands noticeably soft.


Look for the entire Seventh Generation natural beauty care collection online.


Once you'd had a chance to try our new natural beauty care collection, we'd love to hear what you think. Be sure to post your reviews online.


Catherine  picture
I have learned recently from PETA that 7th Generation is advocating for product testing that uses even more animals for cruel testing. I'm rather shocked to hear this piece of information. I have long bought and supported 7th Generation products, but unless I learn that this information from PETA is untrue, I intend to stop purchasing products from your company.
scapes picture
I buy most of my household products from you because leaping bunny lists you as a cruelty free company. When I checked if you are on their list for cruelty free beauty products, you weren't listed. Do you test your beauty products on animals, or use any animal ingredients? I don't see any information about being cruelty free with these products on your site either.
Consumer Insights Team picture
Consumer Insights Team
Our new natural beauty line is not currently available in a fragrance free formula, however all of your comments expressing that you'd like to see a free & clear version are appreciated and will be shared with our team here. Yes, these products are vegan and cruelty free! Seventh Generation products are biobased, contain no animal ingredients and are never tested on animals.
Eaglewoman picture
Fragrance Free and Vegan would be awesome, are they?
modkat picture
Really, must everything be scented, its so frustrating... There are so few good choices out for FF body products. Please consider fragrance free. Its' why I buy your laundry products. I'm surprised you would introduce a line without it, given that so many of your customers probably like your products due to their sensitivities. I understand the natural side of it, but adding any fragrance even natural rules it out for alot of us.
hrwquilter picture
Please Fragrance free only thing I can use.
dareiter picture
I have to agree with everyone else and must have fragrance free due to allergy and breathing difficulties. My primary reason for purchasing seventh generation products. I find shampoo and hair products very hard to find and would have loved to see these as fragrance free also.
rmpjdb picture
I can only use fragrance free products . I would buy the products if you would come out with fragrance free skin care products, Thank you
juliane64 picture
are your products animal cruelty free?
heywilson picture
Fragrance free is a must for me and my family also! Please come out with a fragrance free line.
crrunch picture
Fragrance free options would be better yet. I'd love to see a FF body wash.
laszlovna picture
My husband is allergic to fragrances, flowers, anf flower essentials. There are more and more products on the market that has natural incredients without harmful chemicals, like sodium lauryl sulfate, diethanolamine, triethanolamine, ..etc..BUT I can find only a few products without fragrance and essentials. I don't need to smell like a flower or like a grapefruit, I just want to be clean and stay healthy. I wish shopping for beauty products wouldn't make me frustrated. Please, create one line without fragrance and without flower essentials. I will buy it. Thanks
dlubecke picture
Love the idea of your beauty care products, but I also need to use only products that are fragrance free due to allergies.
oregonrose picture
Your new products sound like a wonderful idea! If there were fragrance-free options I would most certainly buy them. Otherwise, I can't use them as my skin is too sensitive to fragrance in skin care products.
sttarlite picture
I'd love to see fragrance free beauty care for those of us with chemical sensitivities.
alanaleigh picture
Are any of these products vegan? :)