Dr. Seuss' The Lorax on our Diapers? What's Going On? | Seventh Generation
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Dr. Seuss' The Lorax on our Diapers? What's Going On?

Author: Seventh Generation

We want to apologize for any confusion or dismay that our use of LORAX characters on our diapers and training pants may have caused. As you may know, The LORAX has been made into a new motion picture that we hope will bring Dr. Seuss' message of sustainability to a new generation, and in conjunction with its premiere we're doing lots of things to spread the book's ideas. (You can learn more about our efforts here). 

That said, our diaper images aren't intended to directly market the movie itself.  Our desire is to remind parents and caregivers of the lessons of The Lorax and inspire even more people to discover (or rediscover!) the book. We simply thought it would be a fun way to encourage family reading and environmental awareness while creating a few smiles.

Though many or our customers have seen our diaper art as a celebration of the book that brings a little joy to their diaper changes, others have a different opinion, and in hindsight we can certainly see how intentions and perceptions could diverge. We hope knowing the story behind this temporary change will help assuage your concerns. Please accept our apologies for the misunderstanding and our thanks for caring enough to share your thoughts with us.