Dr. Seuss' The Lorax on our Diapers? What's Going On? | Seventh Generation
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Dr. Seuss' The Lorax on our Diapers? What's Going On?

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Author: Seventh Generation

We want to apologize for any confusion or dismay that our use of LORAX characters on our diapers and training pants may have caused. As you may know, The LORAX has been made into a new motion picture that we hope will bring Dr. Seuss' message of sustainability to a new generation, and in conjunction with its premiere we're doing lots of things to spread the book's ideas. (You can learn more about our efforts here). 

That said, our diaper images aren't intended to directly market the movie itself.  Our desire is to remind parents and caregivers of the lessons of The Lorax and inspire even more people to discover (or rediscover!) the book. We simply thought it would be a fun way to encourage family reading and environmental awareness while creating a few smiles.

Though many or our customers have seen our diaper art as a celebration of the book that brings a little joy to their diaper changes, others have a different opinion, and in hindsight we can certainly see how intentions and perceptions could diverge. We hope knowing the story behind this temporary change will help assuage your concerns. Please accept our apologies for the misunderstanding and our thanks for caring enough to share your thoughts with us. 
 

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justinelauren picture
justinelauren
02/06/12
I imagine that the dyes they are using will be the same ones that they've been using in their 1, 2, Tree design on their training pants for years.
riottmommy picture
riottmommy
02/06/12
I was concerned mainly with the dyes used to color these images. I buy these diapers because they are natural and not bleached. What dyes are used in the production of these and how does it change the manufacturing process? And come on, you guys obviously get money from the company promoting the movie, but the diapers aren't any cheaper for us as a result. If you want to apologize, pass the savings down to us.
trixie_stardust picture
trixie_stardust
02/06/12
While I appreciate the explanation, as a parent I'm trying to minimize commercial influences on my children in as many ways as I can. This means no Disney, Barbie or other corporate themed toys in the house as well as no cable since the ads targeted at children are so plentiful. I know I won't be able to shield them entirely or forever but I'm doing what I can. I'm trying my best not to raise over-consumers. One of the many things I like about your diapers is that they don't have any of the corporate images on them. So while your explanation makes a bit of sense, I don't find it entirely convincing. This is regular ol' cross promotional marketing, just like Huggies and Pampers do, with the intention of having families purchase Lorax books, toys and movie tickets. I'm disappointed.
jeerjacolu picture
jeerjacolu
02/06/12
I really can't imagine how some would have a problem with this...The Lorax is a wonderful story that is aligned with the ideals of seventh generation. I'm just sad that I don't have anyone in diapers anymore. ;-)