Discover a Soft You Can Feel Good About | Seventh Generation
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Discover a Soft You Can Feel Good About

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Author: Seventh Generation

Oh how we love our soft towels, fluffy fleece, and cling-free synthetics!  And one of the easiest ways to keep them that way is with fabric softener. But did you know that many fabric softeners use animal tallow as the primary softening agent in their formulas?

We believe in a kinder solution. That's why we're delighted to announce that our newly improved and concentrated Liquid Fabric Softener uses plant-derived ingredients and essentials oils to give you the softness you love. The new and improved formula is also biodegradable and free of dyes and synthetic fragrances. 

And just in case you're wondering, Seventh Generation does not test any of its products on animals.

You'll find Natural Fabric Softener in our online store and at retailers nationwide.