Is Green the Color...
Is Green the Color of Transparency--Can You Be Green Without Also Being Transparent?
Any organization that aspires to be sustainable must have the courage to publicly bare, for all to see, its good, bad, and ugly impacts on society and the environment. Stakeholders expect—and the Web's sprawling influence demands—that values-driven companies reveal their shortcomings and engage the outside world on how best to fix them. We were recently reminded of the "see-through" imperative when our company, Seventh Generation, was greeted with a nightmarish collection of headlines...Read More
